We Are MEDWAY SPORTS
Increasing activity in disadvantaged coastal areas
We’re working with the Dame Kelly Holmes Trust to improve the lives of 700 disadvantaged young people in coastal communities around England by helping them to get more active.
A new investment of £749,300 will be put towards an adapted version of the organisation’s Get on Track for Wellbeing programme, which we’ve previously awarded them £6.9m over six years to help deliver.
The National Lottery funding will use sport and physical activity to help young people develop personal, social and emotional skills, which in turn is likely to increase their wellbeing.
“I’m passionate about the power of physical activity to transform lives,” said double Olympic champion runner Dame Kelly Holmes.
“I’m proud that Sport England have chosen my charity to work with young people across the country to increase their physical activity levels and I know that the brilliant athletes we have working with the Trust will inspire and motivate them to transform their lives.”
The programme will be delivered by elite athletes who, working with local delivery partners, act as mentors to young people and unlock their potential.
Working in Dover, Grimsby, Hull, Scarborough, Southport, Torbay, Liverpool and Folkestone, the project is targeting areas of low socio-economic status that have high levels of inactivity among their population and, as a result, have issues with wellbeing and ill health of their young people.
With young people more likely to become and stay active when they feel connected to their community and have positive influences and opportunities, part of the programme is aimed at delivering social action that will impact on a further 3,500 people in their communities.
The mentors will introduce the young people to new activities, with the aim of moving them from being classed as inactive to active over the course of the programme, by breaking down perceived barriers to activity and helping physical activity to become a part of their everyday lives.